OK, we’ve got “Stealth Inflation” going on for sure. In the last 2 months I’ve run into three more products that have “shrunk” without warning. (One will be in another posting). In this posting we’re going to cover Reese’s Peanut Butter Cups (due to their near fraudulent packaging) and Cashews from Costco.
(In theory, I’ve shrunk the size of these photos using two different techniques. First two with MS Photoeditor prior to upload. The third via WordPress built in image resizing. Let me know if it didn’t work. WordPress does not tell you the size of a saved image in kB anywhere I’ve found.)
These were bought at Walmart yesterday. I wanted a snack, they were all of $1, and I love those Big Reese’s Peanut Butter Cups… it felt a bit light when I picked it up, but I was in a hurry. In the car, found out “Honey, They Shrunk The Cups!”… but not the packaging…
Here is a picture of the cup sitting on the oversized white ‘backing board’ used to help puff up the wrapper and make it look larger. Note that decreasing the diameter of a circle shrinks the area as a square function. I’m also pretty sure these are less tall as well (holding the same height / diameter proportions) so the volume / mass shrinkage is going as a cube power function. Very much Not Nice.
Yes, the prices of chocolate and sugar have gone up. Way up. So raise the damn price. Don’t gyp me with a size swindle by puffing up a bunch of paper with air and trying to pretend it’s the same old nice big candy when it’s a dinky rip off. Now I’m just not going to be buying anything from The Hershey Company without a long look at the wrapper for weight information and a good squishing of the product. IF I decide it’s worth buying, I’ll pay for a non-squished one and tell the clerk this other one is broken ;-)
OK Hershey Company goes onto the “AVOID as they Swindle Kids” list. (Kids of all ages ;-)
Now, we have Costco. For years, I’ve bought “tubs of nuts” from them. The price has wandered between about $9 and $12 depending on the particular nuts (peanuts, mixed nuts, cashews) and the particulars of the harvests. The tub was a nice big round one. Unfortunately, I don’t have an old one for an A/B picture. Fortunately, they kept the same lid…. So, here we have the “New Shrunken” size. Neat trick, just make it a cube instead of a cylinder… I’ll let others “do the math” on how much that cuts out of the product. I think the old one was 3.5 to 4 pounds, so this is not a small change.
Price? Oh, that was kept at a bit over $12.
My guess is someone did a price sensitivity marketing test and found that $18 to $20 for a tub of nuts, and folks noticed… better to “square the circle” and hope they don’t…
At any rate, Costco now has shrunken nuts.
Maybe we need a new inflation indicator… the shrunken nuts and shriveled candy index…