This just popped up on opening a browser tab in Chrome on the Chromebox:
Announcing the Acceptable Ads program
Hi, it’s Michael, the creator of AdBlock. Pardon the interruption!
For years I have wanted to help make it easy for you to see useful ads and block annoying ones. I am excited to tell you that it’s finally happening.
AdBlock is now participating in the Acceptable Ads program. Acceptable Ads defines strict guidelines to identify non-annoying ads, which AdBlock now shows by default. This way, you can help support your favorite websites — and if you still want to block every ad, you can disable this easily.
Want more details?
I think you’ll really like the change. Happy surfing!
PS: Why now? Well, I have always shared similar goals for the Web with the ad blocker Adblock Plus, who created the Acceptable Ads program. But I did not like the fact that they also control the program, because they are supported by some Acceptable Ads advertisers. Now, Adblock Plus will be transferring custodianship of Acceptable Ads to an impartial group of experts. I love this idea — in fact, it was my wife Katie’s suggestion! Due to this change, I’m happy for AdBlock to join the program. As a result, I am selling my company, and the buyer is turning on Acceptable Ads. My long-time managing director will keep working with the new company. I believe this is a great thing for you users.
It’s been an honor to make the Web a better place for you! :)
Sounds reasonable right up to the “sold the company and the new guy wants to let ads through” part… and the ‘allow ads through an ad blocker by default’ part…
Oh, and thanks to the Global Warming Scam, “a group of experts” now raises hackles and causes a concern of large size.
Looks like I may need to point the Chromebox at my own DNS, with ad site blocking DNS Hijacking entries for anything that bothers me, and just not worry about it… The internet, like water, just flows around such attempts at control such as buying out companies…