I find it interesting that Kroger grocery is adding in-store hydroponics to grow selected produce in the store.
This system is basically a larger size (but not by much) growing fewer types of plants, but very similar to what I want to make. I’m not decided yet on start it here and now, or wait for Florida. The idea of just having my own cabinet of greens & bulbs & herbs & such is just an attractive idea.
Here’s the story:
Kroger to Introduce Hydroponic Farms in Stores
By Abby Kleckler – 11/19/2019
The Kroger Co. is taking farm-to-table to a whole new level as it partners with European urban farming network Infarm. Modular living-produce farms installed in stores will provide customers with hydroponic produce right at the point of purchase.
The produce will grow on site at the participating locations to provide customers with fresh, sustainable produce options that don’t have to be transported or stored once ready to eat.
Kroger plans to add the growing systems to 15 QFC banners, with the first two launching this month in Bellevue and Kirkland, Wash.
“Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat,” said Suzy Monford, Kroger’s group VP of fresh and keynote speaker at Progressive Grocer’s recent 2019 Top Women in Grocery event. “Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we’re proud to lead the U.S. on this journey.”
The hydroponic produce grown in the modular farms can vary — with nearly 30 options mentioned by Berlin-based Infarm — but some examples include basil, thyme, dill, lettuce, parsley and mint. The farms are controlled remotely through a cloud-based platform that uses machine learning to continue improving the system.
Cincinnati-based Kroger employs nearly half a million associates who serve 9 million-plus customers daily through a seamless digital shopping experience and 2,769 retail food stores under a variety of banner names. The company is No. 2 on Progressive Grocer’s 2019 Super 50 list of the top grocers in the United States.
Watch for more of this over time. Especially as weather gets colder and crop issues increase.
Here is the Infarm site:
Our farm is your neighbourhood
Our infarms are modular and can stack to fit any given space. You’ll find them in supermarkets, restaurants and distribution centers, where the produce is harvested and offered fresh, living and full of flavor, right in your neighborhood.
We remotely control all infarms through our cloud-based farming platform, that learns, adjusts and improves itself continuously, so each plant grows better than the one before.
Inspired by nature, grown with love
Each infarm is a controlled ecosystem with the perfect amount of light, air & nutrients. An optimal set of conditions that enables our plants to express their natural tastiness to the fullest.
By recreating different growing environments from around the world, we are growing plants previously too delicate, rare or expensive to survive the long journey to your plate.
Interesting photos at their site too.