Just about anyone with a pulse is aware that YouTube has gone full on censorship. Anything remotely offensive to the Radical Left gets at a minimum demonetized and often outright removed. Support for Trump is one of those things. Videos showing guns, regardless of context is another. Videos that suggest it’s a bit daft, inviting 5 BILLION people from impoverished countries to flood in for “free” (meaning paid for by you) healthcare is another one.
Supposedly the reason is that “advertisers” don’t like “controversial” topics. The reality is that the same Triggered Mob of a few percent are harassing YouTube, some advertisers too. Then if ONE advertiser complains, all shows get cancelled.
Well, I think there’s an easy way to fix that.
You see, at present, advertising is somewhat randomly assigned to videos based on what the prior history of the USER says they might want to buy. My suggestion is just to let the Advertiser decide.
Have a new Video Platform, with a name like, oh, Freedom Universal TV or Tube. Anyone can put up any videos, but have a set of categories like the Movie Rating Guide. Sex, Violence, etc. It’s worked OK for movies hasn’t it? Content creators self rank for those things. The viewers can also vote if they think a video is improperly ranked (so that R rated music video that’s really an X gets reviewed). Mis-marks get changed, IF and Only If, they clearly belong in the other category. I’d likely expand the rating system with a few marks for particular product niches – like GV for videos with Gun Violence and GT for Gun Teaching & Tech. That way gun makers can advertise to the “how to use it” channels and churches can run PSAs against violence on the others ;-)
Then Advertisers get a similar form. They choose do they want their ad to run on Sexy, Violent, Political, Edgy Humor, and some other types of shows. That way “Gun How To” videos can attract gun advertising. Sexy Music videos can attract Victoria Secret ads.
In the end, everyone is happy. Creators get to create whatever they want. Viewers get to watch it. Advertisers only advertise in categories appropriate to their product. IF someone makes a crap video that advertisers universally hate, they get no money. Otherwise they do.
While I’d prefer that this all be community driven with distributed P2P (Peer to Peer) structure, and direct Advertiser to Creator payments, I suspect reality would dictate that having an actual company and server farm would work better as a start-up.
In which case I’d have all videos under the control of the creators, not the platform. Just like my computer disk is MINE and not the telco that connects my computer to download / upload sites. Folks with good personal computers and reliable networks put their material on their machine, then it gets cached on the central distribution site if there’s a lot of traffic for it. Folks without 24 x 7 computers can rent a patch of Virtual Machine on the video farm for their content. Again, they OWN that VM and content and the distribution system can not remove it (as long as they pay their bill). This puts a break between creator ownership and Public Utility Distribution.
It also adds the layer that advertising is also “distributed” out to videos as they play, based on Advertiser choices. So basically there are two independent groups of creators. Show and Ads. They agree to definitions of content category / type. Each chooses where they wish to participate. At the time the viewer picks a show, the distributor runs the show and a random ad from the appropriate pools and allots the revenue earned. Everyone has freedom to choose.
I’d call this company Freedom Universal Tube, or F.U.Tube, for short. 8-.)
A similar company could be set up for person to person communication. Similar rules. You own your messages. Followers are yours too. You rate your mico-blog as to G, R, X, etc. and any particular product types involved (like computer stuff for me). Then advertisers get to pick what categories they like. Every N (where N is large) messages get a small advert in it to keep things funded.
This, of course, would be called Freedom Universal Friends Book, or F.U.F.Book
This ought to be pretty easy to create / set up. The software isn’t that hard, and a lot of it is already Public Domain.
I gift this idea to the world, and anyone who wants to implement it may do so. The names are Copy Left Attribution by me and may be used by anyone who implements a free and open platform that does not gather PII on folks or invade their privacy; and who allows all speech, even speech they hate. (PII is Personal Identifying Information in the computer biz). Decisions on what is invasion of privacy or too much data gathering are entirely left to me to settle.
Should anyone have a huge pile of cash burning a hole in their pocket and wish to fund this, I’m available to manage things.
This posting was inspired by the following video. 21 Minutes on Freedom To Speak: