Marketplace Of Ideas

As it has become increasingly hard to find novel content on YouTube, as they have driven Independent Creators in general to the edges and squashed conservatives (or even middle roaders with non-PC Talking Points) entirely; I’ve been on and off looking for alternatives. There are a bunch. But none of them really has caught on.

Many of those driven out have moved to BitChute. But I find it a bother to use it. Finding things is hard. Maybe I just haven’t got the hang of it yet. But the old YouTube algorithm would offer me lots of interesting stuff similar to other things I’d liked. (Now it insists on shoving the same Cable News Monsters at me that I left cable for YouTube to escape.)

Perhaps with more time in the seat at Bitchute I’ll get the hang of it.

Until then, I’ve kept thinking about what I want in a site, and what YouTube is doing wrong. Which lead me to this idea.

YouTube is asserting control of editorial content (and violating the law… by acting as a publisher, not a carrier) and control of monitization. Supposedly to appease “Advertisers”. BUT, if you ban any videos showing guns, you also are not all that interesting to gun stores or gun makers as an advertising venue. What you really want it to keep the gun videos AND the gun advertisers (as an example). So what I think needs to be done is to put the control of WHAT ads show on what video in the hands of the advertisers.

Make it a true “Marketplace of Ideas”.

Every content creator gets a set of “tick boxes” for genre, language / maturity rating, topics, and even political bias. Advertisers get a similar set of tick boxes. An advertiser can tick the “guns” and “sex” boxes or not, as they see fit for their product and brand.

There would need to be a limit on the content creator to accurately tick the boxes. I suppose you could limit them to a few topic areas (so they don’t just tick them all to try to increase reach) or have a verification step to assure any new video is honestly marked (so one saying “cute animals” with someone shooting deer would be spanked…) but that’s pretty easy. No value judgement, just “is it accurate?”. A “Film Noir” with murder and mayhem is, in fact, Film Noir.

So advertisers would be allowed to “tick them all”. If I sell sweet fizzy water in cans, I sell it to everyone. Binge watching vampire watchers as well as the Sunday Mass. So you can have a Genre box (“Film Noir”) and sub-genre boxes inside that (snuff films, drugs, Hollywood ;-) and the advertiser can tick “drugs” to get just that or “film noir” to get them all or just the top most “all genre” box to not care.

You make a good video, and advertisers like your stuff, they can select your channel. Similarly, have a direct donate button for folks to give money directly to pay for a video. (With the choice to just take the money or take the money for turning off commercials at the content provider choice). Make lousy stuff, you get less advertisers. If “Snuff Films” doesn’t have interest for any advertisers, it naturally gets few or no advertisements.

It really IS a free and open market for ideas and creatives, both ways.Creators choose what to create, and advertisers choose what kind of channels to advertise on.

The viewers also get a media preference panel. They can tick the same kinds of tick boxes. Same Genre choices and a bit more. In addition to a “trending” box, I’d include a button for “And more like these” as well as a “surprise me” button that randomly gives an occasional video from a similar, but not checked, genre (so “snuff films” might also get “murder mystery”) or completely random minor videos for “surprise me”. Also tick boxes for national language preferences in both video and music presentations. Also a “rating” choice field (G, MA, R, X) optionally with parental password control

In this way the viewer also gets to chose their market segments and what is acceptable to them. If “snuff films” don’t appeal to folks, few will tick that box and it will naturally die off (so to speak ;-)

This pushes all the “editorial control” into the hands of the viewers. They chose what to watch, what to “edit out”. Advertisers decide what to associated with for their brand. Viewers may directly support channels if they want the content but advertisers don’t. Channels can “do their own thing” and accept that they will only be a commercial success if people like their stuff and it doesn’t drive all advertisers away.

That’s the general idea of it. I can see a lot of opportunities for enhancement. A “channel selector” where you can browse what’s offered in a sub-genre and tick boxes to add channels to your preferred channel listing (with thumbnails of most recent videos) or block it from being offered. So, for example, in “Monster Flicks” you might shut off the Vampire Channel if they creep you out too much but leave in the Frankenstein Channel. As there become ever more channels, this would become a big workload for folks with broad interests, but for most folks it would just be an occasional “tick the box” to say “no more from them” on some offered show / channel. Essentially, you get to do your own “play list” by ticking a like / don’t like / ban it box as you watch, and varying the scope of offerings with the buttons for “near” and “random”

Some bits could be automated. Like using speech recognition to catch “Dirty Words” and adjust the rating to R. Some bits would need staff intervention (like validating claims of mis-category or finding fraudulent claims of ratings) and frequent violations of the “just be honest about your content” might even eventually need to be put on a “review before publishing” track.

Still, in the end, I think having this open, honest, and 3 way “Marketplace Of Ideas” that leaves all choices in the hands of the users, for all three types – advertisers, creators, viewers – would fix my gripes about YouTube and let me find interesting stuff that suits me faster and easier than the “wide open flood” approach of BitChute.

FWIW: I Hereby Copy Left any new ideas in this description of a proposed product and anyone who wishes to use them is free to do so. Attribution would be nice, but mostly I just want to use the product.

So what do you all think? Is the “Marketplace Of Ideas” something you would like?

Subscribe to feed

About E.M.Smith

A technical managerial sort interested in things from Stonehenge to computer science. My present "hot buttons' are the mythology of Climate Change and ancient metrology; but things change...
This entry was posted in Arts, Favorites, Tech Bits and tagged , , , , . Bookmark the permalink.

15 Responses to Marketplace Of Ideas

  1. jim2 says:

    I don’t browse youtube unless I’m trying to fix a car :) and only occasionally for other stuff. I was wondering if you could give an example of something you can’t view? I can get plenty of gun videos there.

  2. E.M.Smith says:

    @Jim2:

    It isn’t that I can’t view them after enough searching; it is that the algorithm that offers “recommended” is now stongly left wing biased and commercial enterprise promoting. It now never offers small youtubers as a trending new thing to discover.

    So a year or three ago, watch a Tim Pool video, it offered more Tim Pool and similar. Watch Sargon, you were recommended more Sargon. Now watch Tim Pool and 100% of the time it auto loads a Fox News segment. “News” now gets you force fed CNN MSNBC and similar liars as “authoritative”. Where watching Sargon had a Black Pigeon Speaks show up in recomnended as ‘similar’ and I got to ‘discover’ him , now he’s just gone. Then there’s the whole flood of conservative commentators purged and gone. Thousands of them. Even watching Tim Pool he frequently states he must avoid certain words or the topic will get him demonetized. Like “Voldemort” instead of Ciaramello.

    Yeah, IFF I know exactly what I want AND it does not cross the PC Police topic rules, I can usually find it. But not discover it, nor avoid being tossed over to Fox, CNN, MSNBC, etc. when I’m on Youtube to get an alternative to the big commercial operators.

    Another example: Taofledermause was in the frequently recommended group after I discovered it in the recommened list one day. They test shoot strange shotgun ammo. First they had to declare they were at a “range” because their rural spot looked more like farm land ( and Youtube shoved a Rule that all shooting videos MUST be at a formal range…). Then for a while they could not describe or show the gun in use AND stated in each video they were testing products not just shooting. Later that imposition was relaxed some. Now they are gone from my watch list / recommended despite my having watched hundreds of their videos. Can I search them out? Maybe. But between harassing rules, non-recommend settings, demonetizing and more, how long can they survive? Sargon now must hustle merchandise sales to make up for political demonitization rules.

  3. jim2 says:

    Thanks for mentioning Taofledrmause! Pretty cool!

  4. Steven Fraser says:

    @EM: Not reflective of anything, but the word ‘BitChute’… is that like an El Camino with bad brakes and electrical system?

  5. E.M.Smith says:

    @Steven Frasier:

    My mild synesthesia has me picturing a Mad Max version of this:

    “With issues” as a Bitch UTE… flame paint, blower through the bonnet, dents & metal spikes…

    Nice to know I’m not the only one :-)

  6. gallopingcamel says:

    How can one explain that most newspapers support Globalists?
    Let me answer my own question. Globalist plutocrats own the major US newspapers and most of our elected officials:

    USA Today, 1,621,091
    Wall Street Journal, 1,011,200
    New York Times, 483,701
    New York Post, 426,129
    LA Times, 417,936
    Washington Post, 254,379

    The numbers are the daily circulations according to Wikipedia” Even at $2 per copy there is no way for any of these newspapers to survive absent cash transfusions from oligarchs like Carlos Slim, Jeff Bezos and other undesirables.

    So why do any of these rags matter given that so few people subscribe to them? None of them could survive but for the fact that the TV “Media” amplify their messaging.

    If you want to kill “Fake News” you need to stop funding the TV media such as CNN, ABC, CBS, and so on. Fortunately this is becoming easier. All you have to do is to dump your cable company that charges you for all these “Fake News” TV channels whether you watch them or not.

    Thanks to “Smart TVs” you don’t need “Set Top Boxes” that tie you to cable companies with 200 channel “Packages”. Now you can buy “Streaming Services” from from a variety of servers. Some of these (e.g. Netflix) may have a political bias but in the long run that bias will hurt their bottom line.

  7. Interesting that you highlight a GM Holden Belmont ute. I used to have in the 1970’s a Belmont Stationwagon. At that time GMH was the largest car/ute/stationwagon seller in OZ and even exported. They lost their way by not going into 4WD utes & SUVs. They started importing small vehicles and medium cars from Europe. Toyota became the largest supplier and the Toyota HiLux is now the biggest seller of all vehicles while GMH has closed down production and assembly and will soon have to pull out of the country. Some stupid car companies are planning electric vehicles (I believe GM in US wants to only make EVs). With long distances between towns and cities in OZ EVs will never be a big seller. That is why GM has had it. I think Ford will go the same way. We are seeing Chinese utes & SUVs and also some SUVs from India. Behind Toyota with utes & SUVs (all 4WD) are the South Korean makers with Hyundai, Kia & Ssangyong SUVs. I have a Subaru Forester SUV (5 gear manual with H-L and AWD) in which one can put surf body boards in the back (and more with the back seat laid down) and it can pull the trailer and caravan.

  8. Steven Fraser says:

    @EM:… yeah, that is what I pictured, too, perhaps with Charlize Theron at the wheel…

  9. Cows and Guns says:

    Absolutely brilliant! I hope to someday tell my kids that I read the original article when it was published.

    Let’s hope to God they adopt it, for all of our sakes, but for the creators most of all.

  10. E.M.Smith says:

    If you like the idea, tell, folks about it. If it just sits here, not much will change…

  11. E.M.Smith says:

    Tucker rips youtube for deleting folks…

  12. Sabretoothed says:

  13. Sabretoothed says:

  14. E.M.Smith says:

    You can find tips by clicking the tips category on the right. Even using a W.O.O.D. would be better than a random specific topic thread.

Anything to say?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.