This first was surfaced by Sabertoothed (h/t) somewhere near here:
First off, I must admit I didn’t watch his video posting links. I just don’t have the time. HOWEVER… they “prepped me”, for when I launched Youtube on the Roku tonight and in the “recommended” was a rant about Gillette, to actually watch it.
I had no idea…
On What Planet does it make any sense what so ever to nag men about not being a Feminazi Ideal of a Beta Male and think that will cause them to buy your product?
So here’s the video I watched (25 minutes and all worth it):
You have now GUARANTEED I will NEVER EVER buy ANY of your products.
Who am I, what do I believe, am I a troglodyte?
I am as close to being a Beta Male as you can get while not actually being one. I don’t like aggressive or abusive people (of any gender). I’m generally a passive “British Like” male (as Mum was a Brit and I was raised to be a polite British Gentleman – a thing that has caused me no end of bullying and “issues” in my live, BTW.) So if you’ve manged to Piss Me Off, well, you can kiss somewhere around 90%+ of your customer base good bye.
That said, what do I use to shave? BIC disposable razors. Why? They work really well. They are “dirt cheap”. They are everywhere. I just kind of fell into them on a road trip at a gas station. I needed to shave and the bag-O-BIC was cheaper than the card of Gillette.
About every 5 years I’m somewhere where I need to shave and don’t have “The Kit” for it. I’ll buy a bag-O-BIC for about $3 and that’s a dozen+ razors. Then it’s a year or three to use them up. The last bag I bought was about 5? years ago at a gas station in Disney World and I still haven’t used all of them up. Now I don’t have the Beard From Hell. I’m a Red-Head in terms of beard. Many more hairs per inch but not as thick, I also have “thin spots” so I get “Lamb Chop” sideburns and a nice goatee / mustache but with thin in between. So YMMV if you have dark black brass tough cables coming out of your face.
My point is just that, like the guy in the video, I don’t think about it. This works, I do it.
Some decade or two back I tried the Gillette “multiblade” thing (“the first one nicks you, the second one squeegees the blood, the third one takes off a slab…” ) and found no need for it nor interest in it.
Now that’s a whole world different from “I will NEVER EVER BUY ANY OF YOUR PRODUCTS and will ACTIVELY DISCOURAGE OTHERS”. That’s where they have moved me.
It is really really simple:
What I care about: Does your product work better than the competition at a better price. PERIOD.
What will drive me away: Nagging, manipulating, Political Speech IN ANY FORM. IF you are more focused on PC Crap than Product, I’m gone.
It’s just that simple.
This, from an Uber Geek tech dweeb sort. I can’t imagine how a Football Player or Seal Team Guy will react.
Yes, I’m a guy. This means early on I learned I was expected to DIE to defend THE INNOCENT. Guess what? You have taught me YOU are not the “innocent”, so good luck with that whole “defend you” thing. (Notice that Real Men ™ are no longer giving a shit about what you think, what you need, or even holding the door for you nor coming to your aide in a dark alley? I sure ain’t gonna do that for anyone I don’t know will appreciate it…)
I’ll defend and protect my immediate family, friends I know, and folks who “speak to me” as really being deserving. IFF I look at you being beaten by a Perp and you look like the Feminazi sort, well, sorry dear, you don’t want my “Toxic Masculinity” now do you…
How an iconic company like Gillette can get it So Wrong is just amazing to me. Watch for plummeting sales…
The PC SJW “movement” had a short period where folks gave them the benefit of the doubt. Ever more of us have made up our minds. (NOT “PRE”-judice, but “POST”-judice. We’ve observed and made a rational and informed decision. Y’all SJWs are nuts.)
Be “woke” go broke. It really IS that simple. ‘Cause us normal folks are just not gonna put up with this shit.