What happens when your media company goes Super Woke, then destroys a cherished franchise such as Star Trek by producing horrible woke-ified trash like Star Trek Discovery (STD, Disappointment, Disaster, Disgusting, Dumb, Disjointed, Drek, …)?
Well, you find yourself a little short of cash, and a little long on folks shorting your stock.
What happens when truly idiotic management then issues a Secondary Stock Offering to try to get some cash? The shorts go wild as it is Party Time!
Looks to me like about 1/2 of stock price (“value”) wiped out in about a week.
Now, in fairness, it only set it back about 3 months to about where it ought to be on the SMA lines / stack. But still, the year is young…