Looks Like Hershey’s Has Gone Woke…

This is a Timcast episode about Hershey’s Chocolate “going woke” with a “gendered” chocolate bar mascot with “pronouns”… and the response was a nice new chocolate bar that is not from a Woke company: Jeremy’s Chocolate bars. It seems to have a bit of “tongue in cheek” with the name “She/Her” for the plane chocolate bar, and a He/Him for chocolate with nuts ;-)

— NEWS —
‘Jeremy’s Chocolate’ Sells More Than 300,000 Chocolate Bars In Just Over 36 Hours
By Daily Wire
Mar 4, 2023 DailyWire.com

Jeremy’s Chocolate has now sold over 200,000 bars

Jeremy’s Chocolate, the new business line founded by Daily Wire co-CEO Jeremy Boreing in response to a woke stunt by Hershey’s, has sold 300,000 non-woke candy bars less than two days after it was launched.

The chocolate bars, which come in two varieties, were created after Hershey’s rolled out an International Women’s Day marketing campaign that featured a man who identifies as a woman as one of its spokespersons.
Boreing promptly entered the chocolate business, and, in a rebuke of Hershey’s, made clear The Daily Wire would not compromise on the definition of womanhood.

“Fine, I’ll do it,” Boreing tweeted. “Introducing Jeremy’s Chocolate. Yes, it’s real. We have two kinds: HeHim and SheHer. One of them has nuts. If you need me to tell you which one, keep buying Hershey’s. But if you know what a woman is and love chocolate, go to: ihatehersheys.com.”

Looks like Levi’s is on that Go Woke bender too…

I don’t wear jeans all that much, but was thinking of buying some for garden work. For sure now it will not be Levi’s brand. Chocolate I do like… so will be getting some Jeremy’s eventually. (Not sure how to get it in Florida without it melting in the mail box, though… )

While it is a bother to need to keep track of which idiots are doing the Go Woke / Go Broke this week, it will be worth it in the long run. I’m just really glad to see a minor industry popping up creating the Parallel Economy Alternatives ;-)

Anyone want to kick in on setting up a “Sahara Sales Shop” alternative to Amazon? Where all the products are vetted to assure they are not doing any stupid Go Woke crap? It ought not be that hard. Lease a warehouse space, staff it, build a web site / order department with phone orders to and customer support. Turn it on. Add products over time as you vet the companies… Would likely take a few $Millions up front capital, but ought to have a pretty fast ROI.

The Culture War is on. It’s pretty easy to participate: Just don’t buy crap from Woke Companies and do support the Alternatives in the parallel economy that doesn’t hate you.


About E.M.Smith

A technical managerial sort interested in things from Stonehenge to computer science. My present "hot buttons' are the mythology of Climate Change and ancient metrology; but things change...
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18 Responses to Looks Like Hershey’s Has Gone Woke…

  1. John S Howard Jr says:

    Haven’t bought Hersheys in quite a long time…

  2. YMMV says:

    “Hershey’s rolled out an International Women’s Day marketing campaign that featured a man who identifies as a woman as one of its spokespersons.”

    All the best women are men, apparently. I don’t get why there is so little outrage from real women.

    The other thing I don’t get is why this is the chosen hill for the left to die on.
    Such an insignificant hill. Totally symbolic, no real value. Unless…

    This is the thing that clearly shows which side you are on. Which makes it easy to cancel you without accidentally cancelling some of those on your own side.
    Run up the pride flag and see who does not salute.

    Giving out chocolate is now a firing offence.

    Anyway, Hershey is to chocolate what Bud Light is to beer.
    (don’t confuse candy with chocolate)

  3. rogercaiazza says:

    Re jeans for garden work – Go to Tractor Farm Supply and buy a pair of work pants. They hold up better than jeans and I found a relatively light weight pair that might be cooler in Florida

  4. Keith Macdonald says:

    Hersheys? Hmm, how to put this politely…

    In the UK, when we want really good real chocolate, we buy stuff that is 70%+ cocoa solids, and a low sugar content. It’s dark and heavy, and tastes glorious. Usually made in Belgium.

    “MSM” chocolate in the UK is “milk” chocolate, with a lower percentage of cocoa solids, but still some, and a higher % of sugar. There used to be independent famous UK brand names like Cadbury, or Hersheys, but IIRC all gradually being assimilated by the Euro-borgs (Nestle and Ferrero) so only the brand name remains.

    Out of curiosity in our local supermarket one day, I looked at the ingredients on a Hersheys wrapper. Sorry, there wasn’t much in there I could recognise as real chocolate. Our children were once given some at a birthday party, took one bite, then looked at what they were holding in a mix of confusion and disgust.

  5. Keith Macdonald says:

    Damn, typo!
    “famous UK brand names like Cadbury, or Hersheys”

    I meant to say:
    famous UK brand names like Cadbury, or Thorntons.

  6. Keith Macdonald says:

    Typo alert!
    famous UK brand names like Cadbury, or Hersheys

    That should say:
    famous UK brand names like Cadbury, or Thorntons

  7. The True Nolan says:

    Here in the US check your local Dollar Tree. They carry (sometimes) a quite good dark chocolate bar from Poland for $1.25. Not as good as Perugina, but still better than most US brands.

  8. Simon Derricutt says:

    Well… there’s Hissheys and Hersheys so they could take the name Themsheys for the woke chocolate.

    (I’ll get my coat).

    In the UK they had a sales drive on choc bars for men a long time back. Not easily breakable into small chunks like normal bars, but just a bit too mouth-filling to be comfortable. They named them Yorkie bars, and advertised a trucker biting off such a mouthful whilst driving. No wimps for those man-sized choc bars.

    Hershey chocolate used to be made using milk that was just a bit off, since it had to travel some way without cooling at the time. Tastes a bit (to UK palates, at least) as if someone threw up in the mixture. Now, it’s a separately-added ingredient, to make it taste the same as it used to. If all that was available was Hershey’s, I’d stop eating chocolate.

  9. The True Nolan says:

    Just for giggles, I checked Amazon to see if they carry Jeremy’s Chocolate Bars.


  10. Keith Macdonald says:

    Oh …

    Halloween Pre-Order. Estimated Ship Date: October 15, 2023


    Trick or treat?

  11. Pouncer says:

    Anyone want to kick in on setting up a “Sahara Sales Shop” alternative to Amazon?

    Not really, but I’d be thrilled to invest in a mutual fund that builds a portfolio that invests ONLY in non-ESG companies. (That is, invest only in Profit-Driven-Leadership (PDL) companies.)


    ” ESG stands for environmental, social and governance. … The goal of ESG is to capture all the non-financial risks and opportunities inherent to a company’s day to day activities. . . More and more investors are incorporating ESG elements into their investment decision making process, making ESG increasingly important from the perspective of securing capital, both debt and equity.”

    So, if “more and more” investors are chasing ESG companies, the rising demand drives up the cost of ESG-stocks, and deprive profitable PDL stocks of investors. The ESG stocks necessarily provide less financial return on investment than profit seekers because (a) the initial buy in is higher (b) they chase results beside profits (c) “managers” are poorer decision makers than “leaders” (d) ESG turns around and spends capital on intangibles like “equity” and “social justice” and “community engagement” etc while PDL spends on customer good will … Anyhow I’m sure the rest of the alphabet could be filled with other advantages to the investor of PDL firms over ESG.

    That said, nobody should invest in any “fad” fund. Fundamentals matter.

    BUT, an experienced stock-picker who would put together a balanced group of ten or twenty companies in five or so major market sectors — energy, banking, retail, logistics, construction? — could probably find suckers — I mean, supporters.

  12. essenzinexistenz says:

    The Sahara Sales Shop idea of the author is pretty creative and catchy, one warning though as to THE TRAP OF THE SYNAGOGUE OF SATAN your business plan HAS TO FALL INTO.

    THE FIAT CURRENCY SYSTEM – the debt slavery system set up by EVE/CAIN/THE CANAANITES/THE SYNAGOGUE OF SATAN … one has to “dig” really deep and through some thick “lime” and almost deadly “slime”.

    One might think one has to be really “esoteric” to bring this up among a crowd of sober – as non woke beer drinking counts as hydration – and rational creatures. But I am as serious as one can be.

    Passions – THE SEVEN PRINCES OF HELL – are THE BAIT for those looking to rule the world. Everyone stepping onto their chessboard have to play by their ever changing twisted rules only geared towards their immediate satisfaction of power and material benefit.


    [Reply: I’m going to let this one through, even though it sounds a bit like a nutty religious rant. Why? Well, it had some interesting bits to it that I found as I did a bit of vetting. The posting name, for example: Essence in Existence in German. The IP address is in Germany. Looking up “Synagogue of Satan” gives an interesting history for the phrase, including Billy Graham apologizing for using it in private with President Nixon (that came out when the tapes where made public…). It is sometimes seen as a generic insult to Jews, but originally was referring to non-Jews posing as Jews. Then, I was not familiar with “The Seven Princes Of Hell”, which it turns out has a long historical tradition in religion; and personifies the Seven Deadly Sins. And has a connection to Christology – in that there is an exploration of Jesus as “entirely divine” vs “Dual Nature divine & human” that, it seems, divided the early church for a while – that I found going down that rabbit hole. Monophysitism. So having found the exploration interesting, even if the comment is a bit, er, tilted… I’m letting it through. Just don’t expect to do a lot of Religious Ranting here, OK? While I’m interested in Religions in general, and Christianity in particular, it is generally something for individual choice / exploration and not something for public advocacy here on the blog. -E.M.S.]

  13. Simon Derricutt says:

    Related, I think. https://www.gbnews.com/news/adidas-pride-collection-male-model-womenswear-woke-outrage where Adidas are advertising their new range of women’s swimwear using a male model. Can’t see women being too enthusiastic about the product or feeling positive about the adverts.

  14. H.R. says:

    @Simon D – That Adidas swimsuit marketing article was really good. Short, but covered all the important points and asks the right questions.

    One point I haven’t seen mentioned elsewhere is “why didn’t they just market their swimsuits as unisex?” Now that’s inclusive. The would be saying in effect that “we make swimsuits and we don’t care which way you are wired, we think you’ll look good in our swimsuits.” But noooo…

    Another good point was the question of why Adidas would p!$$ off 50% of the population (women) to market to less than 1% of the population? That doesn’t make sense, so who is ordering this to be done at all the major corporations that are doing the same or similar thing?

    Anyhow, 👍👍 for that find, Simon.

  15. E.M.Smith says:

    In the spirit of taking back the language, and speaking honestly:

    Perhaps it ought not be named “Pride” (day, week, month, flag, whatever…) but named for what it really is: “Buggery Week”, “Buggery Parade”, “Buggery Flag”, etc.

    That is, after all, what they are celebrating…

    So that would make it the Adidas “Buggery Swimsuit” and the “Ford Buggery Truck”.

  16. Simon Derricutt says:

    H.R. – I’ve no idea why Adidas would run such a mal-advert. Then again, I’ve noticed that the UK Channel 4 TV (I can still get that on satellite) seems to show gay couples at a higher percentage than a simple percentage of such in the population on any of their “reality TV” shows such as buying houses, dating, etc.. I think the basic idea is to normalise it (probably a good intention since I don’t really care what consenting adults do in private), but of course that also runs the risk of attracting young people in to what is actually a perversion (can’t produce kids, so if everyone did that the society would die), since they simultaneously want to be “different” and “to go with the group” and anything that gets them noticed (for good or bad) is automatically attractive. Part of growing up is the search for an identity, and it normally takes a while before you realise that there’s no need to search (riding the Ox in search of the Ox – and that those pictures were drawn along time back says that this has been a constant in human nature).

    Another constant over history is that there’s an idea that almost everyone believes even though it’s not true or even beneficial. A current example is that cult in Kenya where they believed that if they starved themselves to death (rather than waiting for death by other causes) they’d go straight to Heaven. Known body-count was 200 last I looked, with the kids being starved first. Jonestown was another, which gave us the phrase “drinking the Kool-ade”. Add in CAGW, of course, where all you need to do is to look at the data to see it’s not true, yet almost all the people I talk to are convinced it’s reality. They are also convinced that wearing a mask protects them from getting an aerosol virus.

    Nothing really new here, I think. Just that we’ve had cheap energy for quite a while and it’s made life too easy, thus freeing people to use their time for other things than working all the time to produce enough food, shelter, and warmth.

    EM – I’ll probably get cancelled if I mention “buggery week” for those Pride events….

  17. E.M.Smith says:


    Well, you could at least make it lower case and in quotes: “pride” week or even embed come commentary via punctuation: “pride… ” week…

  18. Jeff says:

    Maybe Bug R E Week? They might think it’s about the GEB’S intentions for our future diet (DIE with a T, to quote Garfield)…

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